Our Directors and Staff

Our Directors and Staff

Baldwin Funeral Services

Founded in 1941, Baldwin Funeral Services is a local, family-owned funeral home led by a husband and wife team. With over 70 years of combined experience, we are dedicated to providing honest, upfront, and forward funeral services with an emphasis on compassion and care. As licensed funeral directors, we approach every family with empathy and understanding during their time of need. Learn more about our directors and staff below, and give us a call with any questions.

Sherry and David Baldwin

Sherry Baldwin

Sherry D. (Polach) Baldwin was born and raised in Wisconsin Rapids and was a 1983 graduate of Wisconsin Rapids Lincoln High School. She attended UW-Stevens Point, majoring in science education, prior to transferring to Milwaukee Area Technical College for mortuary science, where she graduated in 1991. She served her apprenticeship in Milwaukee and became licensed as a funeral director in 1991.


Sherry was employed as a histologist by the University of Wisconsin Madison School of Veterinarian Medicine in the department for five years, then transferred to the Wm. S. Middleton Veterans Hospital, where, in conjunction with the University of Wisconsin Hospital, she worked in Anatomical and Forensic post-mortem pathology services for eight years.


Other special interests of hers included acting as Special Events Supervisor for the UW Camp Randall Football Stadium and Kohl Center in Madison, working as chair officer of Baraboo Elks Lodge #688, and creating cartoon characters, some of which hold copyright licensure


David Baldwin

David was born and raised in Watertown, Wisconsin, and was a 1980 graduate of Watertown Senior High School. He attended Madison Area Technical College prior to transferring to the Milwaukee Area Technical College of Mortuary Science. He received an associate degree in mortuary science in 1991 and served his apprenticeship in the Milwaukee area. David completed his State and National Boards exam and became a licensed funeral director in 1991.


David has worked as a funeral director in Watertown for several years and later was employed for over 12 years at a Madison funeral home. In 2003, he and his wife Sherry moved to Baraboo, where they currently own and operate Baldwin Funeral Services on East Street.


Hobbies and interests of David include woodworking, collecting stamps and coins, and bowling, as well as outdoor activities like swimming, water skiing, biking, hunting, and fishing. In addition, David is also active with service organizations in the community, such as the Elks Lodge, Optimist Club, and Masonic Lodge.

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